In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
This is the story of a salesman who worked for Averys, the biggest scale company in the world and how he learned secrets that only the most professional salesmen share. In these pages the techniques and tips that make selling easy, are revealed. 'Birth of a Salesman' explores the unique world of the specialty salesman who finds and closes his own deals.