The Over Sales Pitched World
Welcome to an over "sales pitched" world. A world in which competition is fierce.Businesses competing with one another to try and get your money out of your pocket. Everyday we are being bombarded with ads on the radio, tv, billboards, email, mail, and telephone. It seems that everyday life has become one large sales pitch. From the time we wake up to the time we go to bed we have been sales pitched just to wake up and do it all over again.
It amazes me to think the amount of dollars these large companies are spending on advertising just to get your attention to buy. My question is, are people tuning this form of advertising out because of the shear volume we as consumers face on a daily basis? Don't get me wrong. For entertainment sake, some of these commecials are great and some are lousy. But I do know this. I never bought a product because of a commercial on tv or radio.
As a matter of fact, it seems radio has become the opposite. We listen to the radio to hear the commercials and once in awhile, they might play a song. As soon as an ad is played on the radio, I turn the dial (or hit the seek button) or I hit off. I bought because someone I know or had a conversation with uses a product or service and recommends it. I don't care what kind of detergent you have, I will buy what cleans my clothes. I do not base my detergent buying on a radio or tv ad. I think what would be interesting is to find out a product or service that is quite successful, meaning an unknown brand, that has virtually no advertising budget attached to it. Just word of mouth without all the hype. There are quite a few of them out there.
Look,marketing is not about spending gazillions of dollars with flashy entertaining ads and commercials, It's about communicating the right message to a targeted audience. People are looking for your product, service, and or opportunity. If you think you can not build a business from your home without spending lots of money on advertising, think again. Start focusing your thoughts on a marketing strategy based on communicating the right message to the right people that helps people, and watch your results improve. Remember, in the world of marketing, it's not about matching your competitors dollar for dollar in the scope of sameness. Instead, it's about rising above what everyone else is doing. (c) Copyright 2006.